Does your site collect sensitive visitor information such as passwords, credit card information, or personal data? If so, be warned: by the end of January 2017, Google Chrome will begin marking sites without HTTPS as non-secure. Put another way; Chrome will now require HTTPS for sites that collect sensitive information. If you have not done so already, protect your visitors and your site with an SSL certificate and migrate to HTTPS.

What Is HTTPS?

HTTP (HyperText Transfer Protocol) and HTTPS (HyperText Transfer Protocol Secure) are both protocols, or languages, for passing information between web servers and clients. All you need to know is that HTTPS is a secure connection, whereas HTTP is unsecure. With a standard HTTP connection, it is possible for unauthorized parties to observe the conversation between your computing device and the site.

This “conversation” is typically mundane, unless you are entering sensitive information such as your password, credit card information, or social security number on a website. An HTTPS connection adds a blanket of security over that conversation using an SSL/TSL protocol (Secure Sockets Layer and Transport Layer Security). This connection encrypts data to prevent eavesdropping, protects the integrity of data to prevent corruption in transfer, and provides authentication to ensure communication only with the intended website. In short: HTTP is not secure, and you should never trust your sensitive information to such a site. HTTPS is secure and is becoming the web standard.

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What Is Changing?

Currently, Chrome indicates HTTP-only connections with a “neutral indicator,” marked by an information symbol. Click it, and you’ll see a mild warning that “your connection to this site is not secure” and “you should not enter any sensitive information on this site (for example, passwords and credit cards) because it could be stolen by hackers.”

HTTPS connections, in contrast, are marked by a lock symbol next to the word “Secure.” Click for more information, and you’ll see that the site is classified as secure and “your information (for example, passwords and credit cards) is private when it is sent to this site.”

According to the Google Security Blog, this current neutral classification for HTTP  “doesn’t reflect the true lack of security for HTTP connections. When you load a website over HTTP, someone else on the network can look at or modify the site before it gets to you.” In an era where concerns about information security are rising and the need to protect personal data becomes paramount, these new security indications will allow users to make an informed decision about which sites to trust with sensitive information such as passwords and payment credentials.

By the end of January 2017, the latest release of Chrome (Chrome 56) will make HTTP pages with password or credit card form fields as “not secure”:

https now or never | inteliworld

This change is just the first step in Google’s quest for more informed users on a more secure web. Google announced that future releases of Chrome will label HTTP pages as “not secure” when browsing in incognito mode. Down the road, Chrome will label all HTTP pages with a red triangle to draw further attention to the unsecure nature of the connection.

Who is using HTTPS?

Google reports that more than 50% of all desktop page loads are HTTPS connections, an all-time high. Most of the top 100 sites worldwide run modern HTTPS, including Amazon, Facebook, Twitter, Wikipedia, and all Google sites. There are many high-traffic sites that do not, including eBay and Microsoft. You can find an up-to-date list on the Google Transparency Report.

top-websites-https | inteliworld

Does it really matter?

Data protection is by far the biggest advantage of HTTPS, but it’s not the only one. HTTPS sites also load significantly faster. In a test on HTTP vs, the unsecure version of the page loads 334% slower than HTTPS – try the test on your own device and see how they compare.

That’s not all. Back in 2014, Google tried to persuade webmasters to make the switch to HTTPS and made the secure protocol a stronger ranking signal as motivation. Google flat-out said they would start giving preference to sites with an SSL in 2014. Since that time, encrypted sites have earned a boost in rankings over their unsecured counterparts. Since that bit of motivation didn’t provide enough encouragement for sites to switch, now Google is forcing the issue. Instead of incentivizing HTTPS, Google may even penalize HTTP sites.


HTTPS is the current leading standard for secure sites, and any webmaster hesitant to migrate is losing ground by the day, not to mention jeopardizing the trust of their users. Chrome flagging HTTP sites as unsecure is just one step in a long list of changes soon to come intended to better protect the privacy and security of sensitive information. There is simply no reason to delay HTTPS any longer.